creating your events

snapd’s Tips for a Successful Event


91% of snapd’s audience say they would support a local business that sponsors and/or supports local events.

Hosting an event, large or small, allows the community to learn who YOU are above the products and services you sell and separates you from your competition.

With over 2 million events in our system, snapd is the event expert. Helping business get recognition for their events has been instrumental in helping those businesses become successful. Check out some of the resources that have helped our partners with the events they’ve created:

event ideas

General Event Ideas for Businesses
  • Grand Opening
  • Announcing/Remind Community about an upcoming event
  • Anniversary: 4th, 10th…whatever, why does it have to be 1st, 5th or 10th?
  • Sponsoring a charity
  • Sponsoring a sports team for a cause/event/through the athletic association
  • Organize a party or post season pizza event for your sponsored team
  • Staff Events (Parties, birthdays, Friday afternoon drinks, fund raisers) show people you’re fun!
  • Calendar Seminars (educate people on your expertise)
  • Go Green Clean-Up (Get your office cleaning a local green space. Encourage other business to do the same)
  • Create a contest “Green Business of the Month”
  • Let Not For Profits use your space for their event!
  • Volunteers/Special needs/Co-Ops: Saying thank-you to those that have helped you
  • Capturing the excitement of a Holiday: “Holiday Season”, “March Break madness”, “Halloween” “Christmas”
  • Relate a personal event to the business: soft ball tournament? having a birthday or a baby? Belong to any clubs, bands or organizations?
  • Open House
  • Guest Speaker meet & greet: get the business to invite a guest speaker or local celebrity to sign autographs and chat to guests
  • Fundraising
  • Host a networking event
  • New/retiring Staff Announcements
  • Wine & Cheese
  • Sponsor “Dogs in the Hood”, “Smile of the Month”, “Recipe”, etc
  • Boat Cruise
  • Customer Appreciation
  • Welcome to a new employee
  • “Good-bye” to an employee
  • Bringing Santa/Easter Bunny to the mall/their office
  • Achievement awards
  • Information Day
  • Golf tournament
  • Bring your Kids to Work Day
  • Contests
  • Trade Shows
  • Networking events: host one, attend one
  • Food drives
  • Kids at work Easter egg hunts, present opening, St. Patty’s celebrations, trick or treat Halloween
  • Business re-openings/renovations
  • Theme Days
  • Donations to hospital, charities, used clothing,
  • Sponsored colouring contests
Not for Profit Events
  • Volunteer recognition
  • Fundraising
  • Gearing up for a Special event
  • Calling on community for more volunteers
  • Sponsor recognition
  • Annual General Meetings
  • New Employees
  • New Initiatives
  • “Pants Off” Networking Event
  • Big Bike (Heart & Stroke Foundation)
  • Walk-a-thon
  • Fashion Show (men & women)
  • Dance Competition
  • Principal/teacher/helper for a day
  • Book/ Movie reviews from a student
  • Kids cleaning up the school grounds
  • Special guest speakers
  • Science fairs
  • Graduations
  • Prom
  • Fund raising initiatives
  • Thank-you to sponsoring businesses
  • Bake sales
  • Play Day
  • Holiday parties
  • Jump Rope for Heart
  • Field trips
  • Art Classes
  • Music/drama shows
  • Info nights: for enrollment
  • Guest teacher nights
  • Women’s self-defense
  • Seniors event
  • Black belt ceremonies
Real Estate Events
  • Real Estate Seminar
  • Mortgage/Property tax/Insurance/Buying a Home/home renovation info night seminar
  • Home Buyer’s workshop
  • Brokerage launch
  • Brokerage/realtor sponsoring charity: homeless, women’s shelter etc
  • Realtor Hall of Fame Awards
  • Renovating an Older Home
  • First time home buyer congrats!
  • Volunteer appreciation
  • Open House
  • Customer Appreciation
  • New office Opening
  • Welcome a new realtor to the team
  • Feng Shui seminar
  • National Conferences
  • Pot Luck lunches/holiday parties
  • Bringing Santa to the mall/their office
Restaurant/Bar Events
  • Bands: (use the calendar!)
  • Sporting events (big games, UFC Fight Nights)
  • Trivia nights
  • New menu launch
  • Recipes
  • New staff
  • Host networking events: contact BIA, BNI, Chamber, Women’s networking groups
  • Cooking class
  • Culinary challenges
  • Jam night
  • Reverse garage sale at business: people bring in their old backpacks/glasses/tools etc in exchange for coupons (i.e for McD’s), old stuff goes to low income families


Car Dealership Events
  • Meet the Staff: front desk, sales team, mechanics
  • Ladies Night: Local ladies learn general car maintenance, etc. have some wine and cheese and do it in your car showroom
  • Charity events in their parking lot: they do nothing but lend their parking lot out and we’ll comment how they give back to the community by partnering with local charities
  • Test drives
  • New product launch parties
  • Salesmen awards
  • Sponsorships
Retirement/Senior's Residence Events
  • Dances
  • Senior Star: American idol-contests
  • Birthdays
  • Fund raisers
  • Community concerts: guests, children, schools, locals come to volunteer time to entertain the residents
  • Fashion shows
  • Afternoon ballroom dancing/yoga/exercise
  • Field trips


getting your events published!

Submit your event to snapd for great PR
Using the snapd App to build user-generated content to share
How to take better photos
Better event write ups

Event write-ups for snapd are fast, fun and simple. We like to keep things simple, plug the names of the businesses and organizations that took part, promote a website for more information and stay optimistic. Your write-ups should be clear, concise and be no more than 50-75 words. When writing up your events keep the following in mind:

  1. Provide brief overview of what occurred at the event and why
  2. Name every business/charity/organization involved (the host, sponsors, beneficiaries, donors, etc.)
  3. Positively highlight key details of the event
  4. Avoid lengthy background info or specific dates
  5. Stay focused on the happenings of the event – details such as special upcoming sales, what services can be offered, etc. are for ads!
  6. Plug the event host’s website or phone number – try to make the last sentence of every event description “For more information please visit”

Event Write-Up Example

The Newmarket Chamber of Commerce welcomed over 90 women business leaders (and a few gentlemen) from our community to Cardinal Golf Club for the 9th Annual Women in Business Luncheon. The afternoon was presented by Founding Sponsor RBC Royal Bank of Canada and included an amazing lunch sponsored by Upper Canada Mall and swag bags courtesy of Nature’s Emporium along with vendor tables with Carla McVittie, CAP, Nature’s Emporium, Totally One Communications, Whatnot’s Gift Shop & the York Small Business Enterprise Centre. Following lunch, special guest , Julie King was honoured to speak to the group. Congrats to the Newmarket Chamber and everyone involved in this empowering event! For more info, please visit

Getting your events on Facebook & other Social media

Now that you’ve Created Your Event, Learn how to effectively promote your event, sell more tickets, and get more event attendees!